The Goromonzi tollgate is strategically located on one of the busiest highways in Zimbabwe (Harare – Mutare Highway),
2. The tollgate is located in a rural area with a high concentration of farmers and farmworkers. This presents an opportunity for businesses in the agriculture sector
3. Long exposure time as travelers tend to spend a significant amount of time waiting in queues before paying toll fees, providing ample opportunity for them to view and engage with the billboard message